Discover your essence and build a magnetic brand
as an expression of your passion, talent and purpose.


Our business is touching hearts.


Magnetic brands are felt before they are understood. When you encounter one, you feel its essence, its undeniable presence.

Magnetic brands are alive, they have a heart & a soul.

Each brand below was created using Purplewing Studio’s Signature Process: The Magnetic Branding Blueprint.

I guide you to discover your inner gem and genius
so we can brand your greatness and radiance to the world.



Kate Campbell, PhD, LMFT

Founder & President of Bayview Therapeutic Services, Co Owner at K2 Visionaries, & AAMFT Approved Supervisor

“Claudia worked with me to develop marketing material for my private practice in Fort Lauderdale. I was extremely happy with her creativity, passion for helping me gain clarity on my brand, and determination to capture the essence of my brand in her creation of marketing materials. I have also seen Claudia present on the The Psychology of Magnetic Branding. She did an amazing job. I would highly recommend her services!”


Owner at Robin’s House of Tea, LLC

“After my first meeting with Claudia; I knew I had found the right professional! Not only is she talented in her chosen profession of graphic design/branding but she is also an intuitive visionary and renaissance woman continually growing and developing herself both personally and professionally. This reflects in her professional work as well as in her demeanor and personal interactions. Claudia is a pleasure to work with; always warm, genuine and heart-centered. If you are thinking about taking the next step towards hiring a talented design professional, I highly recommend you consider Claudia Pacitti-Urdaneta of Purplewing Studio!”


Melissa Vlahos, Painter/Photographer/Dancer

“A huge THANK YOU to Claudia Pacitti-Urdaneta at Purplewing Studio for the amazing Unleashed logo design and branding expertise! You are such a joy to work with, you make the branding process easy, understandable and exciting and your goddess energy flows and shines through. I am truly grateful!”

Create Your Magnetic Brand Now 

Want to be totally lit up, clear, focused and confident about who you are,
what you offer and how you are going to thrive?