Welcome to Purplewing Studio.

I am delighted you are here. My name is Claudia Pacitti-Urdaneta.  I am the creator of Purplewing Studio, a full-service branding, design, and empowerment studio for purpose-driven visionary entrepreneurs. We build solid brands that magnetize your ideal clients so you can build a thriving business as an expression of your talents and passions.

I am an intuitive Brand Strategist and Creative Director with 15 years in advertising, marketing and consulting.  A big picture thinker, visionary and strategist at heart on a mission to achieve my purpose by helping others achieve theirs.

Advertising and Industry Experience:

I’ve worked in financial services as a brand strategist and creative director and for an advertising agency on well-known brands, including Autonation, Nissan, Lennar, Party City, Subway, Papa John’s, Friendly’s, and Pep Boys. I have also branded start-ups and established businesses in Retail, Marketing, IT, Professional Services, Legal, Health, and Wellness.

How Purplewing Studio Started:

Freedom is my highest value. After a sudden spiritual awakening that led to divorce and a complete reinvention of my life,  I realized that most of my life, I had been on the passenger’s seat, following someone’s else’s dream and being a victim of my circumstances. The result, I felt imprisoned, powerless, unhappy and unfulfilled. Although divorce had its challenges, it turned out to be a perfect opportunity to start again and create my life anew, free of having to fit anyone else’s mold or expectations. This realization gave me immense power and freedom to reinvent myself and my career on my own terms. And for the first time in my life, I reclaimed my power, found my voice and became free.

My purpose is to express my soul’s essence and use my skills and talents to help others achieve what matters most to them.

Now,  with freedom comes great responsibility and it can be particularly daunting if you don’t have a clear picture and direction of where you are going.

After the discovery, I set out to design a vehicle to express my essence and fulfill my purpose while building a business that gives me the freedom and flexibility that I desire.

And Purplewing Studio was born.

I exist to guide, inspire and empower women like you, to step out of your comfort zone, reinvent your life and build a business that is in alignment with your purpose so you can live the life you want and create the impact you desire to make. And do so with ease, grace, and flow. You see, I don’t believe it has to be hard.  I believe you can step into your feminine power gracefully to heal and transform your life and redirect it in the direction of your dreams.  Our branding process helps dissolve the fear, anxiety, and stress of change and building something new, so you can relax into your true self, reconnect with a higher vision and gracefully bring your expression to life one step at a time.

The Power of Transformation

I believe when women are happy, fulfilled and powerfully living their purpose, they are a source of transformation in their communities. I exist to create environments and processes to help women discover themselves, reconnect with their inner power and build brands that authentically reflect their essence.

The Essence of My Brand: Freedom

Purplewing Studio represents Freedom of Self-Expression. Freedom to be yourself. To do what you love. To express your soul’s desires. To embrace your creativity.  To live FULLY self-expressed.


You are your brand. Discover your essence, purpose & inner genius and create a brand that authentically represents you. Express your Creativity.


What makes you feel alive? Your soul’s purpose expresses through your talent’s & passions. Find your voice.
Own your power.

If you are like me, you have something big, unique and powerful to offer but you are not sure how to put it together, package and share it. When you take the time to do the work and set a solid brand foundation right from the get-go, you gain clarity, confidence, and a clear vision to bring it forth powerfully. No more guessing or hoping. You take full ownership of your brand from the inside out. Now, that is true power.

My promise is to help you become fully connected to yourself, your brand and your vision, so you can operate from an empowered state and build a brand that delivers the results you seek. 

What makes me feel alive

I feel immense joy, passion, and fulfillment helping others get unstuck and into action doing what I love to do the most. Distill the essence of a brand and translate it into a marketable offering that is irresistible to your ideal clients. I am passionate about setting my clients up on the right path to successful brand growth.

I have reached Brand Nirvana and I want to help you reach it too.

Infusing Magic into Branding:

What’s different about my branding process is that I operate at the soul’s level. We don’t just build brands, we build experiences that touch people’s hearts.  We go deep into the core and essence of who you are to develop your brand. When you brand your essence, you become magnetic.

What I value:

Integrity, Family, Freedom, Creativity, Security, Balance, Harmony, Spirituality, Liberation, Love, Connection, Self-Expression, and Realization of my full potential.

Fun facts about me:

I was born and raised in Venezuela and have been in the United States for over 20 years. I have an eclectic taste in art, music, all things creative and I am a personal development junkie. I know the deeper I go within myself, the deeper I can take my clients. I am a yogi and I carry the lineage of Kali Natha Yoga & Hinduism in my heart. I am Beloved Wife, Lover of Life and Mother of 4 (I have a wonderful blended family).  When I am not working, you can find me spending quality time with my beloved husband, hiking in nature, doing yoga, traveling, enjoying the company of our friends, and family or going to conscious & spiritual events.

What’s Next:

Being an entrepreneur can be one of the most exciting times in your life and building your brand should be too. I know branding can be overwhelming and confusing, so let me guide you through the process. We make the branding process fun, easy, deeply insightful and transformational.

Take Charge of Your Life and Your Brand

Speak with Claudia Today